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Tarsadia Hotels' Marketing Department operates as a
full-service advertising agency for the portfolio's
hotels. Advertising and collateral design, media planning,
Internet site development, photo shoots, promotion coordination
and public relations are all handled in-house. Sophisticated
ad-effectiveness tracking, excellent design and production
skills, a comprehensive knowledge of hotel operations,
and a fierce competitiveness to maximize return on investment
create the Marketing Department's platform for making
smart decisions when spending promotional dollars.
Lynn Kozlowski,
Vice President of Marketing
Ms. Kozlowski has marketed hotels for over 15 years,
both from a management company and a brand perspective.
Prior to joining Tarsadia in 2000, Lynn held positions
in theatre marketing, hotel revenue management and operations,
and most recently was responsible for coordinating the
field marketing efforts for 90 hotels in 18 western
states for La Quinta Inns & Suites, Inc.
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