Augmented reality startup Daqri sees a big opportunity for its “4D” technology to be used by industrial clients. To lead the charge into engineering and manufacturing businesses, the company has hired former Raytheon executive Andy Lowery as president.
Daqri was originally founded to provide brands, agencies, and media companies with tools to create new experiences around regular everyday objects. Clients have used the technology to build campaigns that, when viewed through a smartphone or tablet, allows users can see additional media or interact with objects nearby in new ways.
But these are exciting times for augmented reality, thanks to an increase in the number of potential new platforms to develop on — like, for example, the Oculus Rift. The company is also learning that its technology can be used in a wide variety of new verticals, including education, healthcare, and industrial sectors.