Cass is our CEO and has been an integral member of the leadership team, helping to define the firm’s mission and values, since joining Tarsadia as its President 25 years ago. He has a passion for process, culture, growth and strategy.

He left his native Australia to attend Cornell University’s School of Hotel Administration, and after graduating (with distinction), he held various roles in hotel and resort franchising and development in the US and abroad. As a vice president at InterPacifc Resorts (General Atlantic), he developed all-inclusive resorts around the Pacific Rim, and as executive vice president at HFS, Inc. (Blackstone) he helped build that company into the world’s largest hotel franchiser. It was in that role he developed a meaningful relationship with the Patel family.

Here’s how he sums up what he believes makes Tarsadia unique: “At Tarsadia we measure success not just in results, but also by a sense of quality in everything we do. Even in the simplest interaction. Quality implies care and attention; a conscious balance between inspiration and accountability. After 25 years here, I’m still trying to survive my gratitude.”